See on Scoop.itLeadership, Innovation & Enterprise

We don’t look at everything in our environment as an opportunity for ingenuity—but we should. Read an excerpt.

Library@NYP‘s insight:

In her new book, Stanford’s Technology Ventures Program Executive Director, Tina Seelig explains creativity using the Innovation Engine model which has 6 elements. Knowledge, imagination and attitude reside in the mind whereas habitat, resources and culture belong to the environment. It is interesting that one of the creativity techniques is working with forced constraints, like Amazon. We should also view failures as ‘data’ to jump start our creativity, like Instagram. Trained in neuroscience, Tina also teaches an innovation and creative course at Stanford. See

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